Choosing the right paper is one of the central concerns in designing an effective
The first step in designing a presentation folder is choosing what type of paper
you are going to use. When choosing the best paper for an effective presentation
folder, you need to take the following elements into consideration:
- The paper's finish
- The paper's color
There are a number of different types of finishes that can be used on papers to
create different effects:
Glossy finishes are shiny and smooth, like the cover of a magazine. They are
classy looking, and excellent for printing. If you are printing a full-color
picture, you'll definitely want to use a glossy paper. The downside of glossy paper
is that it tends to show fingerprints, especially when it's a dark color.
Linen papers are not shiny, and are textured with a series of subtle vertical lines. This
creates a very sophisticated, expensive look. Linen papers have been used for decades
for fine stationery by attorneys, banks, and wealthy people. Linens do very
well with foil stamping, and some of the most elegant
we produce use foil stamping on dark linen paper. The
biggest disadvantage of linen papers is that logos and small text with fine lines
don't always print as nicely as you would like them to.
Felted paper is also not shiny, but has a nice texture. It just feels rich. Like
linens, felts look terrific when foil stamped or printed, though sometimes fine
lines or halftone pictures don't print as well on felts as on glossy papers.
The paper color that you choose for your presentation folders speaks volumes. There
are numerous research studies that demonstrate the importance of different colors
for communicating different messages. For example, red is more attention grabbing. Yellow
is cheerful. A darker green connotes seriousness, and is also good for environmental
Once again, decide on the image that you want to convey. What do you want to
say about your company? What is your company personality? Then choose
the paper color that will best give customers the feeling of calm tranquility, for
example, if you own a day spa.
At The Folder Store, you can easily design the perfect presentation folder designed
entirely to fit your company's or organization's needs. After you design your
presentation folder, it is printed by The Folder Store at the highest standards. Completely
customized, highest quality, and inexpensive
are available at The Folder Store.
Also see: Convention Center Presentation Folders
Letter Size Folders:
Legal Size Folders:
File Tab Folders: